Category: What’s New

  • Introducing Layer Analytics: See What Drives Action in Interactive Videos

    Introducing Layer Analytics: See What Drives Action in Interactive Videos

    Interactive videos are designed to do more than hold attention. They are built to drive action. Whether viewers are clicking a CTA, submitting a form, exploring a hotspot, discovering products, or participating in a poll, every interaction tells a story. Today, we’re introducing Layer Analytics, a new analytics experience that reveals how viewers interact with…