Introducing GoDAM 2.0: Shoppable Videos for WooCommerce

GoDAM 2.0 brings reel-style shoppable videos to WooCommerce. Boost engagement, increase conversions, and turn videos into seamless shopping experiences.

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The wait is over. GoDAM 2.0 is here!

This is a major step forward for WooCommerce stores. You can add reel-style shoppable videos directly to your site and give customers the smooth, swipe-driven shopping they are already used to from social media.

Instead of a static product page, a visitor can browse videos, tap a product, and buy in the same flow. It feels familiar, and it is far more engaging than a standard storefront layout.

If you already create content for YouTube, Instagram, or TikTok, GoDAM 2.0 lets you bring that same momentum into your store.

Why every store should have shoppable video in 2026

Research indicates that the average smartphone user spends around 17 hours a week watching video. They discover products on YouTube, TikTok, and Instagram, in a fast, swipe-driven flow.

Then they reach your store, see a product image and a description, and the momentum drops. That is the experience gap.

GoDAM 2.0 closes it by bringing the same swipe-based, video-first experience into WooCommerce. Your customers do not switch contexts; they continue the journey they already started.

The results back it up:

  • Shoppers who watch a product video are 64% more likely to buy
  • Product pages with video can lift add-to-cart rates by around 37%

Until now, this kind of experience was mostly a Shopify story. WooCommerce stores can now deliver it with GoDAM.

What you can do with GoDAM 2.0

GoDAM 2.0 gives your WooCommerce store a complete set of tools to turn videos into revenue:

  • Shoppable videos: customers watch, explore, and buy directly inside your videos without leaving them
  • Swipe-style video feeds: a familiar, reel-like browsing experience that keeps users engaged longer
  • Product video galleries: product pages that show real usage and context, not just still photos and text
  • Interactive hotspots: tap a product inside a video and go straight to the product page

This is not just another feature; it is a complete upgrade to make your WooCommerce store ready for video commerce.

What makes GoDAM different

Adding videos to your site is easy. Delivering them well is not.

Many tools either lean on your own hosting or were not built for WordPress. This shows up as slow loads or inconsistent playback. GoDAM takes a different route: instead of just a player, it gives you the full video infrastructure, built for WordPress.

  • Built-in cloud video hosting: 118+ global CDN servers with 99.9% uptime for fast, high-quality playback
  • Adaptive streaming: quality adjusts to the viewer’s network and device, the same way Netflix and YouTube do it, so playback always stays smooth
  • Interactive video player: add clickable layers for forms, product links, CTAs, and more
  • Media management: manage all your media securely from one secure dashboard

It is all built in, so there is no extra setup and no stack of third-party tools to pay for.

GoDAM is built by rtCamp, one of the WordPress agencies behind Fortune 500 sites, and it is designed for scale and reliability.

Who should use shoppable video?

If your product is better understood when it is seen in motion, this is for you. A few fits:

  1. Fashion and apparel: show the full outfit, let shoppers buy each piece
  2. Health and beauty: turn tutorials and routines into direct purchases
  3. Electronics: demo the features and let people buy while watching
  4. Food and beverage: turn recipe and prep videos into sales
  5. Real estate: add interactive layers to property tours and capture leads
  6. Digital products: sell through demos, walkthroughs, and explainers

If you are already making video content, this helps you put it to work inside your store.

Simple pricing, full access

Every GoDAM plan includes every feature, so you never have to choose between functionality and budget.

  • Plans start from $9/mo on annual billing
  • To mark the launch, take 20% off any plan through July with code GODAM20

The GoDAM video player and every shoppable feature are included on every plan.

Get started

Install our plugin from WordPress.org, activate it, and the guided tour takes you from setup to your first shoppable video in a few minutes.

We can’t wait to see what you build!

FAQ

Does GoDAM work with my WooCommerce products?
Yes. It connects to your product catalog, and pricing, product data, and cart actions stay in sync.

Do I need extra tools or CDN API keys?
No. Hosting, streaming, the player, and the interactive layers are all built in.

I want to use the GoDAM video player. Do I need to purchase it separately?
No. Any GoDAM plan includes access to the video player and its features.

Will adding video slow down my store?
No. All videos are offloaded to cloud storage and delivered through a global CDN with adaptive streaming and transcoding. Your hosting stays light, and your pages remain fast.

I’m already a GoDAM user. Do I need to upgrade to use shoppable videos?
No. Every plan includes every feature, and the shoppable tools are already in your dashboard. 2.0 redesigns the experience; the features have been part of your subscription since 1.9.

Does it support page builders?
Yes. GoDAM works with Gutenberg, Elementor, and WPBakery.

Can I use GoDAM for clients?
Yes. Custom plans are available through on request.

Ready to Build Better Video Experiences?