Plugin Analytics is what GoDAM measures right inside your WordPress dashboard, across every video and image you publish with the plugin. It covers three views, one doc each. Start with whichever fits what you want to know.

• Analytics Dashboard is the account-wide view: plays, unique viewers, watch time, play rate, the playback trend over time, and your top videos, with every piece of content added together.
• Single-video analytics zooms into one video: how it is watched, its interactive layer timeline, and the pages it performs on.
• Revenue Analytics is for WooCommerce stores: the sales your videos drove, the Direct / Assisted / Influenced split, the purchase funnels, and top products. It appears once the GoDAM for Woo add-on is active.

New to GoDAM Analytics? Start with Getting started with Analytics for the shared terms and where everything lives.

For videos delivered through the cloud rather than the plugin, see GoDAM Central Analytics.