GTM Tracking

In this documentation you will learn how to use Google Tag Manager with GoDAM Videos.

What is GoDAM GTM integration?

Google Tag Manager (GTM) integration for GoDAM allows you to track detailed video engagement metrics and user behavior. This helps you understand how your audience interacts with your videos, measure content performance, and optimize your video marketing strategy. Learn more about GTM.

Why Use GTM with GoDAM?

Track Video Performance

See which videos get the most engagement
Identify where viewers drop off
Measure completion rates

Improve Marketing Campaigns

Track video conversions
Measure ROI on video content
Optimize video placement and timing

Better Analytics

Detailed engagement metrics
User behavior insights
Performance comparisons

What Gets Tracked?

When enabled, GoDAM automatically tracks these video events:

Event	When It Happens	What It Tells You
Video Start	When someone clicks play	How many people are interested in your content
25% Progress	When 25% of video is watched	Early engagement level
50% Progress	When half the video is watched	Mid-point engagement
75% Progress	When 75% of video is watched	Strong engagement
Video Complete	When video finishes	Full engagement and conversion

With GoDAM for WooCommerce

If the GoDAM for Woo add-on is active, the same switch also sends two standard GA4 ecommerce events for sales that came from a video:

Event	When it happens	What it tells you
add_to_cart	A product credited to a video is added to the cart	Which products your videos put in carts
purchase	The order’s thank-you page loads	The value of the video-credited products in the order

Both carry godam_source: 'video' and the video’s ID (godam_video_id on add_to_cart, video_id on each purchase item), so you can tell video sales from the rest. Details are in Send video sales to Google Analytics.

Step-by-Step Setup Guide

Step 1: Install Google Tag Manager

If you don’t have GTM set up yet, create a GTM Account

Go to tagmanager.google.com
Sign in with your Google account
Create a new account and container
Get the GTM container ID

Step 2: Add the GTM container to your site

GoDAM sends its events to your page’s data layer, so your GTM container has to be on the page. Use one of these:

The GTM4WP plugin. Install and activate GTM4WP and add your GTM container ID.
Your own code. Paste the container snippet from Tag Manager into your site’s <head>, through your theme or a header-code plugin.

Using GoDAM for WooCommerce? While GTM4WP is active, GoDAM for Woo does not send its add_to_cart and purchase events, even if GTM4WP’s own WooCommerce tracking is off. It holds back so a sale is not counted twice, and the Google Analytics strip on the GoDAM Dashboard says “GoDAM is standing down”. Video events are not affected.

Step 3: Enable GTM Tracking in GoDAM

Go to GoDAM Settings
1. In your WordPress admin, navigate to GoDAM → Settings
2. Click on the General Settings tab

Turn on GTM Tracking
1. Find the “Enable GTM Tracking” option
2. Toggle it ON
3. Click Save Settings

With GoDAM for WooCommerce, this switch also turns on the add_to_cart and purchase events and the Google Analytics status strip on the GoDAM Dashboard.

Step 4: Configure Google Tag Manager

Create Triggers

In your GTM container, create these triggers:

Video Start Trigger:

Trigger Type: Custom Event
Event Name: video_start

Video Progress Trigger:

Trigger Type: Custom Event
Event Name: video_progress

Video Complete Trigger:

Trigger Type: Custom Event
Event Name: video_complete

Use Exact Match for simple, precise event tracking. Use Regex Match when you need pattern matching or want to catch variations.

Example:

Exact Match: video_start – Fires only for the exact event name “video_start”
Regex Match: ^video_(start|progress|complete)$ – Fires for “video_start”, “video_progress”, or “video_complete”

Create Variables

Set up these data layer variables to capture video information:

Variable Name	Data Layer Variable	Description
Video URL	video_url	URL of the video
Video Title	video_title	Name of the video
Progress Percentage	video_progress_percentage	How much of video was watched
Page URL	page_url	URL where video is embedded
Page Title	page_title	Title of the page

Create Tags

For Google Analytics 4:

Create GA4 Event Tags
1. Tag Type: Google Analytics: GA4 Event
2. Event Name: video_start (create separate tags for each event)
3. Event Parameters:
  1. video_url: {{Video URL}}
  2. video_title: {{Video Title}}
  3. page_url: {{Page URL}}
  4. page_title:{{Page Title}}

Similarly create video_progress and video_complete events.

Set Up Conversion Goals
1. In Google Analytics, create goals based on video_complete events
2. Set up audiences for different engagement levels

Step 5: Test Your Setup

Use GTM Preview Mode
1. In GTM, click “Preview”
2. Visit a page with a GoDAM video
3. Play the video and watch for events in GTM preview
Verify Events
1. You should see video_start when you play
2. Progress events at 25%, 50%, 75%
3. video_complete when video finishes

You can go to your account on analytics.google.com and see the live events in DebugView

Troubleshooting

The GoDAM Dashboard says “GoDAM is standing down”. GTM4WP or Google Analytics for WooCommerce is active, so GoDAM for Woo is not sending add_to_cart and purchase. See the note under Step 2.

No add_to_cart or purchase events in GTM Preview. Check that GoDAM for Woo is active and Enable GTM Tracking is on. GoDAM only sends these events for products credited to a video, so test by adding a product from a video.

Next Steps

Once your GTM integration is set up and working, you can start leveraging the video engagement data to improve your content strategy. Create custom dashboards in Google Analytics to monitor video performance and set up alerts for significant changes in engagement metrics. Use the drop-off data to identify specific timestamps where viewers lose interest and optimize your content accordingly. Track which videos drive the most conversions and completion rates to identify your best-performing content.