GoDAM Video Analytics

Understanding how your videos perform is key to optimizing engagement and making data-driven decisions. GoDAM video analytics section gives you detailed insights into viewer behavior, content performance, and interaction trends, right from your WordPress dashboard.

Whether you’re tracking play rates, viewer drop-off points, or which pages are driving the most engagement, our analytics tools are designed to give you the full picture.

Start by diving into:

Dashboard analytics: Get overall insights across all your videos with key metrics such as total plays, engagement rate, heatmaps, and geographic distribution all in one place.
Single video analytics: Get detailed insights for a single video with key metrics such as total plays, engagement rate, viewer retention, and heatmap that show how viewers engage with your content.

Use this data to refine your video strategy, improve viewer retention, and maximize the impact of your content.

Below are the key terms for the analytics:

Total Active Videos

This shows how many unique GoDAM videos are displayed on site and actively engaging viewers within a given period. It helps you track whether your overall content library is gaining traction or becoming stale. Use it to identify if you need to promote, update, re-edit underperforming videos or create more videos.

Total Plays

Total Plays is the cumulative number of times all your videos have been viewed. It highlights overall video reach and content visibility. Use this to measure growth trends and track the impact of new campaigns.

Play Rate

Play Rate measures the percentage of visitors who clicked Play after a video loaded. It reflects the effectiveness of your thumbnail, title, and placement. Low play rate? Test stronger visuals or reposition your video on the page.

Watch Time

Watch Time shows the total duration viewers spend watching your videos collectively. It signals overall viewer interest and retention levels. Use this to measure whether long-form or short-form content keeps audiences engaged.

Playback Performance

Playback Performance tracks how Play Rate and Engagement change over time. It highlights trends and shows if recent edits or optimizations worked. Use it to validate experiments like new thumbnails or updated scripts.

Views by Location

This maps where your viewers are watching from country. It’s essential for tailoring campaigns and posting schedules to match regional interest. Use it to guide localization and maximize impact globally.