GoDAM Documentation Overview

GoDAM is an all-in-one Digital Asset Management (DAM) and video hosting platform for WordPress users, designed to help you organize, manage, and monetize your media assets effortlessly. From powerful video transcoding and adaptive bitrate streaming to video ad integration and interactive video layers that capture leads directly from videos, GoDAM helps creators and site owners to deliver high-quality, engaging video experiences. With unified cloud storage, CDN-backed delivery, and in-depth analytics, it streamlines every aspect of media management – making it the ultimate toolkit for publishers, educators, and marketers who want complete control over their visual content.

The GoDAM Screen Recorder Chrome Extension lets you record high-quality screencasts with your webcam and built-in annotation tools to highlight key moments during recording. After you finish, you instantly get a shareable video URL, making it easy to collaborate, share feedback with comments, or showcase videos effortlessly. Read full documentation here.

Core Technical Features

Smart Transcoding & Adaptive Bitrate Streaming

Automatic video optimization for multiple devices and bandwidth conditions
- GoDAM ensures that videos are converted into multiple formats and resolutions, allowing smooth playback on different devices such as smartphones, tablets, desktops, and smart TVs.
- This process optimizes the viewing experience based on the user’s device specifications.
Multi-resolution transcoding capability
- When a video is uploaded, GoDAM automatically converts it into multiple resolutions (e.g., 1080p, 720p, 480p, 360p).
- This ensures that users with different internet speeds can access the most suitable video quality without buffering.
Seamless playback adaptation based on network conditions
- GoDAM uses adaptive bitrate streaming (ABR), which dynamically adjusts the video quality based on real-time network speed.
- If a viewer’s internet speed drops, the video player automatically switches to a lower resolution without interruption.
Built-in support for various video formats
- Supports MP4, WebM, and other commonly used video formats, ensuring compatibility across different browsers and devices.
- This removes the need for additional format conversions, saving time and resources.
Automated transcoding process upon upload
- As soon as a video is uploaded, GoDAM automatically processes and converts it into optimized formats and resolutions.
- This eliminates the manual effort required for video encoding and ensures faster content delivery.

Interactive Video Capabilities

Dynamic video layers for enhanced engagement
- Allows adding interactive overlays (such as text, images, or buttons) on top of videos to create a more engaging experience.
- Useful for storytelling, tutorials, and interactive learning.
Integration of clickable calls-to-action (CTAs)
- Viewers can click on embedded CTAs within the video, leading to external links, sign-up forms, or product pages.
- Ideal for marketing campaigns and e-commerce videos.
Custom hotspot placement within videos
- Hotspots (clickable areas) can be placed at specific points in the video, allowing users to interact with the content.
- Great for product showcases, where users can click on items within a video for more details.
Form overlay functionality
- Forms can be embedded within videos, allowing users to enter their details without leaving the video.
- Useful for lead generation, surveys, and quizzes.
Advertisement integration options
- Supports self-hosted ads and third-party ad networks for monetization.
- Ads can be placed as pre-roll, mid-roll, or post-roll content.
Customizable player experience
- The video player’s design, controls, and branding can be customized to match the website’s theme.
- Ensures a consistent brand experience.

Integration Features

1. Gravity Forms Integration

Seamless form embedding within videos
- Gravity Forms can be embedded directly into videos, allowing users to submit information without leaving the content.
Lead collection capabilities
- Capture leads through video interactions, such as sign-ups, registrations, or newsletter subscriptions.
Survey and feedback collection
- Conduct user surveys or feedback collection within videos.
- Useful for market research, course feedback, or customer engagement.
Non-disruptive user experience during form interactions
- Forms appear within the video without completely stopping playback, ensuring a smooth experience.
Pause-point integration for form display
- Forms can be triggered at specific moments in the video, such as after an important message or product demonstration.

2. Ad Management

Self-hosted ad capability
- Users can upload and manage their own ad content without relying on third-party networks.
- Provides full control over ad revenue.
Third-party ad server integration
- Compatible with popular ad networks like Google AdSense, VAST, and VPAID for external monetization.
Flexible monetization options
- Supports different ad types (banner ads, video ads, sponsored overlays) to maximize revenue potential.
Custom ad placement control
- Ads can be positioned before, during, or after the video to optimize user engagement without being intrusive.
Analytics for ad performance
- Provides insights into ad impressions, clicks, and revenue generation to refine advertising strategies.

Digital Asset Management

1. Enhanced Media Library

Improved WordPress media organization
- Upgrades the default WordPress media library with advanced categorization and search functionalities.
Advanced asset categorization
- Organize videos based on tags, categories, and metadata for easy retrieval.
Streamlined media search functionality
- Provides powerful search tools to locate videos quickly based on filters like upload date, resolution, or format.
Better file management structure
- Allows folder-based organization to keep media assets structured.
Custom metadata management
- Users can add custom metadata (e.g., author, topic, duration) for improved asset tracking.

2. Storage Management

Flexible storage service integration
- Supports cloud storage providers such as AWS S3, Google Cloud Storage, and DigitalOcean Spaces.
S3 bucket compatibility
- Enables direct integration with Amazon S3 for scalable and secure media storage.
Automated media transfer capabilities
- Automatically moves media files to the most efficient storage location based on usage patterns.
Storage optimization features
- Reduces storage costs by optimizing media file sizes while maintaining quality.
Scalable storage solutions
- Expands storage capacity as needed without performance degradation.

User Experience Benefits

For Content Creators

Simplified video upload and management process
- Easy drag-and-drop uploading and automated processing.
Interactive element addition without technical expertise
- Users can add CTAs, forms, and overlays through a simple interface.
Custom branding capabilities
- Logos, colors, and player controls can be customized to match the brand.
Enhanced viewer analytics
- Detailed insights into viewer behavior, engagement, and retention.

For Viewers

Smooth playback across devices
- Optimized streaming for desktops, mobile devices, and smart TVs.
Adaptive streaming based on connection speed
- Minimizes buffering by adjusting video quality dynamically.
Interactive engagement opportunities
- Clickable elements, quizzes, and forms enhance interactivity.
Seamless form interactions
- Users can fill out forms without interrupting playback.
Consistent viewing experience
- High-quality playback regardless of device or internet speed.

For Businesses

Lead generation through video content
- Capture leads with embedded forms and interactive elements.
Integrated monetization options
- Supports ad revenue, subscriptions, and pay-per-view models.
Professional-grade video delivery
- Uses CDNs and cloud-based transcoding for smooth streaming.
Enhanced audience engagement metrics
- Tracks viewer interactions and retention rates.
Streamlined asset management
- Efficiently organizes and manages large video libraries.