This is a Call-to-Action (CTA) that can be added at any timestamp in the video. 

STEPS:

Step 1: Go to Video Editor under GoDAM menu

Step 2: Choose a video

Step 3: Go to the timestamp where you want to add the layer

Step 4: Click on CTA from the popup

Step 5: Select the type of CTA you want to add

Step 6: There are three types of CTAs available:

1. Text CTA: Displays custom text to the user at the specified timestamp in the video.

2. HTML CTA: Renders custom HTML content for the user at a specific timestamp.

3 Image CTA: Allows you to upload an image, add accompanying text and a description, and include custom text for the CTA button.

The Image CTA offers two orientation options: horizontal and vertical. These orientations determine how the CTA appears to the user:

Variation 1: Horizontal: 

The image and accompanying text are displayed side by side.

Variation 2: Vertical:

The image is displayed above or below the accompanying text.