Video SEO – How to Get Your Videos Found on Google

When it comes to video content, visibility is everything. At GoDAM, we understand that it’s not enough to simply host your videos – they need to be easily discoverable and optimized for search engines to deliver the maximum video ROI.

GoDAM videos comes with inbuilt SEO meta integration, that automatically populates key data required for indexing and also allows you to update them to even add more video context for even better understanding by Google and other search engines.

Better Crawlability = Higher ROI

Video SEO doesn’t just help you with ranking, it brings you more organic traffic and revenue:

• Easy Search Console Integration: You’ll see your videos listed with detailed metrics in Google Search Console, making it easy to track indexing and performance.
• Ad Network Friendly: With metadata like duration, family-friendliness, and content type, your video inventory is ready for programmatic advertising. That means better targeting, higher fill rates, and increased ad revenue as a publishers. Learn how you can monetize your videos on WordPress by displaying self-hosted ads or Google ads using GoDAM.

How to update your GoDAM video SEO (Video Guide)

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Included Metadata Fields

GoDAM automatically adds rich metadata to every video block using structured data via the Schema.org VideoObject type. 

Here’s what we embed – and why it’s essential for SEO, ranking and monetization:

Headline

This acts as the title of your video content. It gives search engines and social platforms a meaningful, human-readable label for indexing, appearing as the clickable blue link in search results and previews.

Description

Structured video description gives search engines a semantic understanding of what the video is about. This helps contextualize the content, boosting relevance in search rankings and enhancing content previews across platforms.

Content URL

This is the direct link to the video file itself (supports .mov, .mp4, .mpd formats). It’s crucial for media indexing, caching, and enabling search engines to confirm the video’s existence. Ad networks can also validate and serve the video asset directly.

Upload Date

This timestamp helps search engines determine the freshness of the content. Google prioritizes recent and regularly updated media, making this field essential for ranking newer video content.

Duration

The video’s length in ISO 8601 format helps Google surface videos based on user intent (e.g., quick explainer vs. long-form guide). It’s also used by ad networks to determine slot compatibility and skip-timing for ads.

Thumbnail URL

The thumbnail is a preview image that displays on search results, social shares, and embeds. It significantly increases click-through rates by offering a visual cue – Google often displays this alongside the title in video-rich snippets.

Family Friendly

This flag indicates whether the content is suitable for all audiences. It’s vital for platforms and advertisers to determine if your video can be served without restrictions, especially in brand-safe environments.

IMPORTANT NOTE: To successfully index your video in Google searches, you need to additionally comply with other requirements. You can learn more about requirements and best practices from here. 

How Video SEO Schema Helps

GoDAM adds rich SEO metadata to your videos that turns them into a high-performing SEO asset. Here’s what that means for your business:

Enhanced Search Visibility & Engagement

• Rich Snippets in SERPs: Your videos appear in search results with thumbnails, visible durations, and sometimes even playable previews – increasing organic search visibility.
• Content Discoverability: Search engines can understand the video’s subject without needing to analyze surrounding page content, making indexing faster and more accurate.

Smarter Ad Targeting & Higher Monetization

• Structured Data for Ads: Platforms like Google Ads and Meta Ads use video schema to target users more precisely, enabling better ad delivery.
• Increased ROI & Revenue: With cleaner metadata, your videos are eligible for broader ad network distribution, improving ad fill rates and revenue generation.

Technical Video SEO Advantages

• Indexing Support: GoDAM’s structured video data is fully recognized by Google Search Console, giving you detailed visibility into how your videos are being crawled and ranked.
• Schema.org Compliance: All metadata follows the VideoObject standard, ensuring future-proofing for search algorithm changes and platform updates.
• More Organic Traffic: With richer search listings and better visibility, your videos attract more qualified clicks – driving steady, long-term organic traffic growth.

Summary

Whether you’re a content marketer, educator, brand storyteller, or publisher, GoDAM’s integrated SEO system gives you the tools to get your videos found on search engines – and fast. And as schema standards evolve, so will we.

We hope this article helped you understand the importance of Video SEO for your WordPress site, how using GoDAM manages it and helps search engines discover your video and refer you more organic traffic.

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