Building Interactive Videos on WordPress with GoDAM

Just video isn’t enough anymore – imagine if your videos didn’t just convey information, but started interacting with your users. They could collect leads through in-video forms, guide customers to the right product using interactive video hotspots, generate revenue with custom in-video ads, and reveal performance insights through powerful analytics, eventually turning your views into endless opportunities. The question is – how do you bring it to life?

With GoDAM, you get a WordPress-native interactive video engine that empowers your users with an immersive video experience that drives action and delivers results. Let’s dive in.

Forms Layer – Capture Inputs , Trigger Actions and Convert More

The Forms Layer allows you to embed Gravity Forms directly into your video at any timestamp. Enable in-video interactions to collect user input, gain insights through feedback, or present engaging quizzes. Enable file uploads, allowing users to submit documents, screenshots, or resumes with fully customizable form without the user leaving the video. With options to pause playback until submission, apply conditional logic, or trigger custom actions post form submit, this layer is the key to two-way interaction.

Form Layer used to embed a quiz at the end of a training video – helps assessing employee understanding, gathering internal feedback, reinforcing key concepts, and tracking learning outcomes.

You can use conditional logic and multi-page structures to adapt forms based on user input or form length, creating a dynamic and personalized experience.

With WPForms and Contact Form 7 support coming soon, you’ll soon have even more flexibility in choosing your form engine.

Interactive Video Hotspots – Make objects in videos clickable

The Hotspots Layer turns static videos into interactive zones. Interactive Video Hotspot appears as animated dots, drawing attention to specific areas – products, objects, or key moments – and trigger actions like opening popups, redirecting to pages, or revealing custom content when clicked.

Hotspot Layer used in a real estate video to make it interactive – with clickable hotspots highlighting property features, allowing viewers to explore at their own pace without leaving the video.

Each hotspot can be fully customized, freely positioned and resized with drag-and-drop controls. You can optionally pause the video when a user hovers over a hotspot, allowing them more time to absorb the detail or take some action.

Use visual icons, text labels, or styled backgrounds to make them visually distinct and customize according to your needs. These hotspots are ideal for layered storytelling, put a spotlight on the Product, interactive walkthroughs, or deep-dives into complex visuals like floorplans or dashboards.

Polls Layer – Gauge Feedback in Real Time

The Polls Layer allows you to create awesome in-video polls and enables you to collect real-time feedback from viewers mid-playback. These polls can be used to create surveys, gather market insight, understand user preferences and many more, with responses stored for review within your GoDAM WordPress Dashboard.

Polls Layer added to a product tour video – engaging viewers with a mid-video poll to capture feature preferences and gather actionable insights for targeted marketing and segmentation.

Polls support both single and multiple choice questions, allowing you to gather a range of feedback types. Responses are collected immediately during playback, and can be stored in your analytics or sent to CRM systems for further segmentation or reporting.

Ads Layer – Convert views into revenue streams

Ideal for monetization, Ads layer lets you show ads to users as they watch your video. With support for both self-hosted ads and external ad networks like Google Ads or any third-party ad-network, GoDAM ensures you maximize your RoI from your views. Insert ads anywhere in your video timeline – control when they appear, how long they run, and whether they’re skippable. You’re in complete control of the viewer experience.

Ads Layer integrated into a marathon highlights video – delivering a skippable brand ad promoting a sports water bottle brand upfront to maximize sponsor exposure without disrupting the viewing experience.

This flexibility makes GoDAM ideal for your partnership initiatives. If you’re running sponsored content or co-marketing initiatives, this layer makes it easy to embed those experiences without disrupting viewers flow – maintaining a native feel while giving you full control over your monetization strategy

CTA Layer – Prompt Action at the Right Moment

The CTA Layer lets you insert styled prompts mid-video to drive action. CTAs come in three formats: simple text messages, fully customizable HTML blocks, or image-based callouts with text and buttons. You can style them to match your brand using custom colors, fonts, and layouts and trigger actions like purchase, download, sign-up, booking a demo, subscribing to a newsletter, or redirecting to a specific page.

CTA Layer added to a recruitment video – presenting an 'Apply Now' button at the end to guide interested viewers seamlessly into the application process and taking the next steps.

Each CTA can be placed anywhere in the video timeline and positioned visually (landscape or portrait) for maximum impact. Whether you’re nudging users to complete an action or offering post-video resources, CTAs help keep your viewers moving through your funnel and keep the momentum moving forward eliminating any drop-offs or lost opportunities.

Get Started with GoDAM Today

Bring your videos to life with interactive layers like hotspot, CTAs, polls, ads, and more – all within WordPress. GoDAM is free to use, easy to install, and available on the WordPress Plugin Directory. Explore features, read reviews, and activate it in just a few clicks.

Want to unlock the full potential of GoDAM? Start with 7-day free trial